Brand & Visual Direction
I developed a visual direction that felt warm, feminine, Mediterranean, and elevated — reflecting the retreat’s focus on movement, connection, nourishment, and joy. The design avoids overly generic wellness clichés and instead uses earthy tones, soft editorial pacing, and immersive photography to create a more personal and memorable brand experience.

Responsive Website Design
I designed and built the website in Squarespace, structuring the page around a clear user journey: emotional introduction, who the retreat is for, what’s included, daily itinerary, classes and experiences, host introductions, accommodation, pricing, and FAQs. The layout was designed to be easy to scan while still feeling rich and immersive.

Photography & Content Experience
I photographed the retreat location and used the imagery as a core part of the brand system. The photography helps communicate trust, atmosphere, and place — turning the website into a visual invitation rather than a purely informational page.

Conversion-Focused Storytelling
The site was designed to support bookings by making the offer feel clear, desirable, and low-friction. Strong calls to action, room pricing, limited availability messaging, deposit details, and FAQs were integrated throughout the page to help users move from curiosity to confidence.

Skills Used
Brand design · Web design · Squarespace · Art direction · Photography · Responsive layout · Digital storytelling · Conversion-focused design · Typography · Visual hierarchy · Customer journey design

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