Website Revamp
I redesigned key website sections to better explain Deepdots’ product offering and create a more cohesive brand experience. The visual direction focused on clarity, trust, and modern SaaS storytelling, helping users quickly understand the platform’s core value: turning customer feedback into revenue growth.

Product Marketing Visuals
I created visual assets using product elements, interface mockups, and graphic compositions to highlight product features such as AI surveys, AI analysis, reporting, and customer feedback categorization. The aim was to make the product feel tangible, useful, and easy to understand for enterprise and scaleup audiences.

Brand & Visual Refresh
I contributed to light rebranding work by refining the use of typography, layout, colour, graphic elements, and product visuals across digital touchpoints. The goal was to create a more consistent and professional visual identity without losing the startup’s flexibility and momentum.

Conference & Campaign Assets
I designed banners and branded assets for conferences and events, extending the visual system beyond the website into physical marketing touchpoints. These assets helped create a stronger, more recognizable presence for Deepdots in business and SaaS environments.

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Skills Used

‍Website design
Product marketing design
SaaS brand design
UI/UX design
Visual identity
Graphic design
Conference merchandise
Brand consistency  
Figma libraries, components & systems
Adobe Creative Suite